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Selling a rental

What about the tenants, and the taxes?

Step 4 of 6

How do I market an occupied rental?

The answer

Decide who you're selling to: investors, who buy on the rent roll and the numbers, or owner-occupants, who may pay more but need the unit vacant or the lease ending soon. Document the income, expenses and payment history thoroughly, photograph the property respectfully with tenants' cooperation, and price to the buyer pool you chose.

An occupied home shows differently. Clean, documented and honest beats staged.

How long
Most people spend about a month here.
What to do0 of 5 done
  • How to: Buyer profile chosen

    Choose the buyer profile: investor, owner-occupant, or both

  • How to: Financial package assembled

    Assemble the rent roll, leases and 12 months of income and expenses

  • How to: Photos done with notice

    Photograph with the tenants' cooperation and notice

  • How to: Priced to the pool

    Price to the chosen buyer pool with your agent

  • How to: Disclosures prepared

    Prepare the disclosures, including any known issues

Go deeper
What people wish they'd known
  • Marketing only to investors when an owner-occupant would pay more, or the reverse. Consider both.
  • Thin documentation. Investors pay for proof, not promises.
  • Letting the property show poorly because it's a rental. Presentation still sets the price.

From the Thrive team

  • A clean rent roll with on-time payment history is the most valuable marketing document an investment property has.
The next thing people ask

How do investor buyers negotiate, and how should I respond?

Go to step 5

Questions you'll probably have

Questions about your situation?

Elliott or Ashley will answer, usually within one business day. No pressure, no pitch.

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