Definition
Relisting rate is the percentage of properties that relist after initially going off market. High rates indicate previous marketing wasn't successful. Relisted properties face negative perception requiring price cuts.
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Some properties go off market (expired or withdrawn) then relist with same agent or different agent. High relisting rate indicates: first marketing didn't work, properties had issues not addressed in first listing, or market conditions prevented sales. Relisting creates negative perception: buyers see property was previously listed, creating concern about problems or declining value. Relisted properties often require price reduction to generate new interest. Understanding relisting rate helps sellers: avoid relisting if possible by setting correct price and addressing issues initially. For agents, high relisting rate suggests problems with marketing, pricing, or property condition not being addressed in first attempt. Market relisting rate varies: in strong markets, relisting rate might be 10-15%; in weak markets, 30-40%+. Tracking which properties relist reveals: agent issues (consistently high relisting rates for certain agents), pricing accuracy problems (properties relisting after price cuts), or market segment issues (luxury properties relisting more frequently than entry-level).
Pro Tip
Avoid relisting by pricing correctly and addressing issues the first time. Relisting creates negative perception and requires concessions.
Example
Market tracking shows 25% of properties that went off market within 6 months relisted. This relisting rate indicates moderate market challenges or positioning issues.