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Price Cut Frequency

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Definition

Price cut frequency is the percentage of listings that reduce price during marketing. High frequency indicates over-pricing is common. Low frequency indicates pricing is accurate.

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About this term

Price cut frequency measures how many properties reduce list price after sitting on market. High frequency (50%+ of listings cut price) indicates: over-pricing is common, market is weak, buyer expectations are low. Low frequency (10-20% of listings cut) indicates: pricing is accurate, market is strong, sellers are setting realistic prices. Price cuts affect property marketability negatively—buyers see price reductions and assume property has issues or was over-priced. Multiple price cuts signal desperation and reduce urgency. First price cut has some impact; subsequent cuts have diminishing returns. Understanding price cut frequency helps with pricing strategy: if high frequency in market, initial pricing accuracy is critical to avoid cuts. If low frequency, slight over-pricing with expectation of cut might be acceptable. Price cut frequency is easy to track: look at active listings showing previous list prices. Frequency tracking is good market health indicator.

Pro Tip

If price cut frequency is high in your market (>40%), price accurately from day one. Cuts signal weakness and reduce buyer confidence.

Example

Market analysis of 100 active listings shows: 40 have had price cuts (some multiple cuts), 60 have held price. Price cut frequency is 40%, indicating soft market.

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