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THE ROOTS

List-to-Sale Ratio

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ProfessionalSelling & MarketingSelling

Definition

The percentage of original listing price you actually receive at sale. 95%+ indicates strong market and accurate pricing. Below 90% suggests overpricing or market weakness. This metric reveals market strength.

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About this term

Ratio of 95%+ indicates strong market and accurate pricing; below 90% suggests overpricing or market weakness. Seller negotiation position affects ratio.

Pro Tip

Track list-to-sale ratios in your market. Consistent high ratios indicate strong seller position.

Example

Property listed at $400,000 selling for $390,000 equals 97.5% list-to-sale ratio.

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