Definition
The asking price you set, based on market analysis. Price it right from the start—overpriced homes sit longer and eventually sell for less than correct pricing would have achieved. Underpricing leaves money on the table.
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The listing price is set by you and your agent based on market analysis, comparable properties, and local conditions. It's often negotiable and may not be the final sale price. Pricing competitively from the start attracts more qualified buyers and can lead to faster sales.
Pro Tip
Price correctly from day one. Overpriced homes become stale and disappoint you overall.
Example
Your agent recommends a listing price of $450,000 based on similar homes in your area selling for $440,000-$460,000 over the past 90 days.