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THE ROOTS

Broker Open

All Terms
ProfessionalSelling & MarketingSelling

Definition

An agent-only showing event for real estate professionals before general public availability.

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About this term

Broker opens allow agents to preview new listings and share with their buyer clients. Held typically 1-3 days before public showing or open house.

Pro Tip

Broker opens generate agent awareness and leads to faster sales from agent-represented buyers.

Example

Hosting a broker open on Thursday morning for agents to view new listing before weekend open house.

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