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THE ROOTS

Wholesaling

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ProfessionalInvestment & Rental PropertiesInvesting

Definition

Wholesalers act as intermediaries finding off-market deals, contracting at discount, and assigning to end buyers for profit. Minimal capital required.

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About this term

Wholesalers act as intermediaries finding off-market deals, securing contracts at discounts, and profiting from the spread between contract price and assignment fee (typically $5,000-$20,000+). Wholesaling requires strong marketing to find deals, contract negotiation skills, and buyer networks. It requires minimal capital since wholesalers typically don't close on properties.

Pro Tip

Build cash buyer and investor network before wholesaling.

Example

A wholesaler contracts a property for $150,000, assigns the contract to a fix-and-flip investor for $165,000, earning $15,000 assignment fee

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