Definition
A scheduling system tracking when buyers' agents want to show your property. Provides showing statistics (number of showings, traffic patterns, feedback themes). This data reveals buyer perceptions and informs pricing/marketing adjustments.
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Showing services (like ShowingTime, Zippy, or independent scheduling systems) track when buyer's agents schedule showings. Sellers or listing agents can set showing parameters: which days/times property is available, notice required, restrictions on pets or numbers of visitors. The service sends showing confirmations and collects feedback from agents. Showing statistics (number of showings, traffic patterns, feedback themes) inform pricing and marketing adjustments. If showings are sparse, it might indicate overpricing or marketing issues. If showings are heavy with few offers, it might indicate property condition or presentation issues. Showing data is valuable in optimizing listing strategy. Some sellers track their own showings; most use professional services for efficiency and data collection. Feedback from showing service helps sellers understand buyer perceptions.
Pro Tip
Use professional showing services to track and collect feedback. This data helps optimize strategy.
Example
ShowingTime tracks showings, restricting access to Tuesday-Saturday 10am-5pm, requiring 24-hour notice. Over two weeks, 20 showings occur; feedback indicates buyer concern about kitchen condition.