Definition
Hosting your home at scheduled times for the public to view without appointment. Open houses generate traffic and create competitive atmosphere. Works better in strong markets with buyer activity; less effective in slow markets.
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Open house strategy includes timing (typically weekends), marketing (online, social media, signs), property preparation, and follow-up. Effective open houses generate qualified leads and create competition among interested buyers. Signage directs traffic, refreshments welcome visitors, and agents qualify buyers for future showings. Open house frequency and timing depend on market conditions. Marketing should start 1-2 weeks before the open house. Follow-up on interested buyers is critical to converting open house visitors to offers. Virtual open houses expand reach geographically.
Pro Tip
Schedule open houses on Sundays when traffic is highest. Run multiple showings to maximize interest.
Example
Open house strategy for a home included two weekend open houses with signage throughout the neighborhood, social media promotion, and direct mail invitations.