Definition
A property scheduled for listing in the near future but not yet actively marketed for purchase. Coming soon listings attract serious buyers before official market opening.
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The coming soon status allows sellers to generate market interest and attract serious buyers before officially opening the property to offers. This period typically lasts 1-2 weeks and is used to build anticipation, schedule pre-showings, and prepare marketing materials. Coming soon listings can indicate a strong marketing strategy and often attract multiple offers early in the selling process.
Pro Tip
Subscribe to coming soon listings in your target area. These properties often sell quickly once active.
Example
The home was listed as coming soon for one week, during which 12 agents brought their buyers for private viewings before it officially hit the market.