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THE ROOTS

Buyer Preferences

All Terms
Core termHome Buying ProcessBuying

Definition

The specific features, locations, and characteristics you're looking for in a home. Defining preferences early helps agents focus their search and saves you time.

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About this term

Defining buyer preferences early in the home search process helps agents focus their efforts and saves time by narrowing the pool of potential properties. Preferences often evolve as buyers learn more about what's available in their price range and market. It's important to distinguish between must-haves and nice-to-haves, as this helps prioritize when compromises are needed.

Pro Tip

Prioritize your preferences—identify 3-5 non-negotiable features and be flexible on others.

Example

The buyers' preferences included a maximum price of $600,000, a kitchen with island seating, at least 4 bedrooms, and a location within 5 miles of the downtown area.

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